December is Marketing Month!

Super Basic Marketing 101

I like lists. Here is a list of what marketing is, in a nutshell:

The 5 Ps of marketing:*

Product - understand your product from your customers' point of view

Positioning - why is your product perfect for your client niche? Know what makes it unique.

Place - where you sell your product, whether online, by phone or in a store. The first ones are often easier to do than the last.

Price - there are five general pricing strategies quoted here directly from Determan.net:

· Product Line: Setting price steps between product line items

· Optional Product: Pricing optional or accessory products

· Captive Product: Pricing products that must be used with the main product

· By-Product: Pricing low value by product to get rid of them

· Product Bundle: Pricing bundles of products sold together

Promotion – promotion is the strategy of advertising, individual selling, sales promotion, and public relations a business uses to attain its marketing objectives.

Now to put it all in practice. As the Knight Who Said Nee says, “So…….GO!” And start marketing that business!

*according to Determan.net